Nike trademarked the word “Boom.” They put it on t-shirts, cleats, posters, walls, and in this case, TVs.
In this spot, we unpack how one simple word (“Boom”) transcends and intertwines sports and culture.
Creative Partner ::::::::::::::::::::::::::::::::::::::::::::: Karl Lieberman, Ryan O’Rourke
Director :::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::: Brian Belletic
Editors ::::::::::::::::::::::::::::::::::::::::: Angus Wall