Coke launched a bizarre new flavor just before March Madness and we’re interested in promoting it during the tournament.
Using the free tickets and network partnerships that Coke already had access to, we created the Orange Vanilla Twins. Two real college basketball fans
(and identical twins) who attended every tournament game they could physically get to—each time clad in a new, orange and vanilla-colored costume.
They made the Jumbotron, broadcast cutaways, were featured in hundreds of tweets, were photographed by Getty, published in the newspaper,
written about in multiple premier sports blogs, and were visible in the official One Shining Moment sizzle reel of the tournament!
In 2019, anyone not living in a fallout shelter, equated Orange Vanilla Coke with college basketball and all was right.
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Creative Partner ::::::::::::::::::::::::::::::::::::::::::::::: Pepe Hernandez
Producer :::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::: Teresa Lai
Editors :::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::: Grant Aldrich