Hulu came to Anomaly LA looking for a new platform capable of housing their wide range of content. As freelance creatives, Adam and I brought them the Hulu Motel: a judgment-free zone where the show-curious and content-hooked can come to get their fix, no questions asked.
At launch, the motel was made into a physical pop-up allowing fans a chance to experience Hulu’s stable of hit shows up close and personal.
Partners: Adam Tetreault, Daniel Chen (CD)
Agency: Anomaly LA
Director: Tom Noakes